As unpaid downloads hit 1 billion per month – equal to $970 million at iTunes prices – The Guardian has published the research findings of PR group Edelman. According to the survey, more than a quarter of young people in the UK are prepared to illegally download music and films because they distrust the entertainment industry.
41% of 18- to 34-year-olds do not trust the entertainment industry to provide value for money. 34% do not trust companies to respect the rights of those who do pay for digital content. 27% have already downloaded illegal content or would do so.
Resenting the perceived high cost of digital services and usability problems, such as incompatible formats, 49% are more likely to criticise an entertainment company to their friends, 37% are more likely to share their negative opinions online and 43% said they would be more likely to boycott products or services.
The Guardian story
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In ten years time, the way the entertainment industry "managed" the technological disruption of internet will be a textbook case study of what not to do.
I used to feel no pity for these guys. At every turn where they had the choice between trying to embrace the new paradigm or continue to destroy themselves in the old one, they have collectively chosen the wrong path. For far too long they nurtured the illusion that if only piracy could be eradicated, all would be as it was before.
Now, however, the crisis has reached a point where it makes me worry not for the industry, but for the art. I think it's healthy that more and more aspiring musicians understand that you don't do this to become a star, you do it because you live music and want to live creating music. And it's a toigh living.
The music industry has long lured marketing artists by nurturing the illusion that there was no such thing as paying dues. Now the whole model is crashing down around them and they stared, wide-eyed, as their prospects dwindle. They no longer have choices. They have let outside players steal that option from them.
The more serious point is that the majors, by destroying their own image through pig-headed attitudes are now eroding the image of music in general. Piracy is here to stay and the willingness to pay for music has dissapeared. The study you quote John, mentions the image of the industry, but I'm afraid in reality it's the image of music we're talking about...
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